When you are trying to figure out what kind of personality you want your brand to have, you need to first and foremost recognize the keywords that will be associated with your target market. Many of these keywords are actually common to many different demographics and niches, and rust is a particularly prevalent example that we can tell you about. Any business that ends up being described as rustic will likely have a lot going for it, and you can use this to your advantage to set yourself apart from your established competitors.
Now, knowing that a rustic image is beneficial and actually implementing it through your Metal Kards are two very different things. The reason behind this is that you need to be quite precise with respect to how your business cards look if you want to present this kind of an image. One tip that you should be made aware of is that bleached white cards are not the right way to go. They can seem a bit too sanitized and therefore lack personality, so it might better for you to let the natural color of the paper shine through.
A lot of people seem to think that all paper is starch white, but that just isn’t the case. Paper is actually a pale yellow color, and using this color in your business cards can give it an unfinished look that would seem refreshing to nearby onlookers and prospective clientele. On top of all of that, not having to bleach your business cards can make them cheaper to print, so try to keep this in mind when you are planning your business strategy out.